Download Blogging Essentials PDF eBook for Free
I’ve often spoken about the value of blogging. Whether you’re an
individual who wants to make a few extra bucks while providing a commentary on the things that
interest you or a company who wants to instill their values and brand in their existing
staff, blogging is one of the most influential “non-media” platforms in use today.
In the mid-90s, most of us wondered who in their right mind would keep
an “online journal”, as it was known before its evolution. These frequently updated
web logs (see, “web logs” became “weblogs”, which in turn evolved into just “blogs”)
quickly became popular among online junkies who wanted their information fast and less
biased by big media. A blog is traditionally maintained by an individual with regular
entries of commentary, descriptions of events, and supporting material such as images or video.
Entries are most typically found in reverse-chronological order and support comments by
readers in an interactive format. The word “blog” can also be used as a verb. Although
blogging was the staple of ’90s geeks with angst, it quickly grew into a
powerful marketing tool, news platform, and communications medium.
Further popularized by hosted blogging tools, usage spread quickly in
the late nineties, with the initial online journalism platforms being
replaced by content management systems and professional blogging tools.
Blogs have gained increasing notice and coverage for their role in
communicating news and providing a platform for outreach, marketing, and collaborative
information. Not to mention, if you do it right, you can make some good money.
Herein, we’ll review what it takes to maintain a successful blog and
review money-making options related to blogging.
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